Chiratidziro che LED chekutengesa padenga retekisi: nzira inokunda yekushambadzira kwekunze

Munzvimbo yekushambadzira iri kuramba ichichinja, nzira itsva dzakakosha kuti mabrandi akwanise kubata pfungwa dzevateereri vavo. Imwe nzira yakadaro yakawana mukurumbira ndeyekushandisakuratidzwa kwe LED padenga retekisi. Mapuratifomu aya anochinja-chinja haangowedzere ruzivo rwechigadzirwa chete asiwo anosvika kune vanogona kuve vatengi nenzira yakasiyana uye ine simba. Kubudirira uku kunoonekwa nekuzivikanwa kwakaitwa Firefly nePJX Media's Cash App campaign munguva pfupi yapfuura, iyo yakagamuchira Mubairo weSilver Award pa2024 Out of Home Media Planning Awards. Mubairo uyu unoratidza simba guru rine mishandirapamwe yekushambadzira kwe LED padenga retaxi munzvimbo yemazuva ano yekushambadzira.

  Kuratidzwa kwe LED padenga retekisizvakachinja nzira iyo mabrandi anotaurirana nevatengi. Zviri pamusoro pematekisi, mascreen aya edhijitari akaoma kufuratira, zvichiita kuti ave nzira yakanaka yekushambadzira ine simba guru. Mavara anopenya uye mifananidzo inochinja-chinja zvinobata pfungwa dzevanofamba netsoka nevatyairi, zvichisiya pfungwa isingakanganwiki. Sezvo nzvimbo dzemaguta dzichiwedzera kuwanda, nzira dzekushambadzira dzechinyakare dzinowanzoomerwa nekubuda pachena. Zvisinei, kufamba kwematekisi pamwe chete nehunhu hwe LED hunokwezva maziso zvinoita kuti mabrandi akwanise kusvika kune vateereri vakasiyana munzvimbo dzakasiyana.

Kubudirira kweFirefly nePJX Media's Cash App campaign chiratidzo chekushanda zvakanaka kwenzira iyi yekushambadzira. Nekushandisa mukana uyuma LED anotaridzwa padenga retekisi, mushandirapamwe uyu wakakwanisa kuonekwa zvakanyanya mumisika mikuru yemaguta. Kuitwa kwemushandirapamwe uyu, pamwe chete nekuiswa kwehurongwa, kwakaita kuti Cash App ikwanise kubatana nevashandisi vanogona kushandisa nzira iyo kushambadzira kwechinyakare kwaisagona kuitwa. Mubairo weSilver Award pa2024 Out of Home Media Planning Awards hauna kungoratidza hunyanzvi hwemushandirapamwe uyu chete, asiwo wakaratidza kukosha kuri kukura kwekushambadzira kweDigital Out of Home (DOOH) mumusanganiswa wekushambadzira.

Chimwe chezvakanakira zvikuru zvekushambadzira kwe LED padenga retekisikugona kwayo kupa zvemukati panguva chaiyo. Kusiyana nemabhodhibhodhi asingachinji, izvi zviratidziro zvedhijitari zvinogona kugadziriswa ipapo ipapo, zvichibvumira mabrandi kugadzirisa mameseji avo zvichienderana nenguva yezuva, nzvimbo, kana kunyange zviitiko zvazvino. Kuchinjika uku kunobvumira vashambadziri kuti vabatane nevateereri vavo nenzira yakakodzera uye nenguva. Semuenzaniso, panguva yekumhanya-mhanya, mushandirapamwe unogona kutarisa pakusimudzira zvipo zvakakosha kana masevhisi anobatsira nyanzvi dzakabatikana, nepo manheru zvichigona kuchinjira kune mameseji akanangana nehusiku hwehusiku nevaraidzo.

Pamusoro pezvo, kuisa tekinoroji mukushambadzira padenga rematekisiinovhura nzira itsva dzekubatana. Nekuwedzera kwemaapplication enharembozha nemaQR code, mabrandi anogona kukurudzira vateereri kuti vabatane nekukasika. Semuenzaniso, tekisi inoratidza chiziviso cheCash App inogona kukurudzira vapfuuri kuti vaske QR code kuti vawane kushambadza kwakakosha, zvichiwedzera kuzivikanwa kwebrand uye kuwanikwa kwevashandisi. Iyi nhanho yekubatana haingowedzeri chete kushanda kwemashambadziro ekushambadzira, asiwo inosimudzira hukama hwakadzama pakati pemabrandi nevateereri vavo.

Sezvo mamiriro ekushambadzira achiramba achichinja, kukosha kwezvidzitiro zve LED zvekushambadzira padenga retekisiHazvigone kupfuudzwa zvakanyanya. Mushandirapamwe weFirefly nePJX Media weCash App wakacherechedzwa pa2024 Out of Home Media Planning Awards, zvichiratidza mukana weiyi nzira yekuita shanduko. Sezvo mabrandi achitsvaga nzira itsva dzekubatanidza vatengi, musanganiswa wekufamba, kuonekwa uye kutaurirana kunopihwa netaxi rooftop LED screens pasina mubvunzo zvichaita basa guru mukuumba remangwana rekushambadzira kwekunze.

Kubudirira kweCash App campaign kunoratidza pachena kutikuratidzwa kwe LED padenga retekisihazvisi kungoitika chete, asi chishandiso chine simba muzvigadzirwa zvevatengesi vemazuva ano. Sezvatinofambira mberi, tichafara kuona kuti mabrandi anoramba achishandisa sei nzira iyi inochinja-chinja kugadzira zviitiko zvekushambadzira zvinoyeukwa uye zvinobudirira.