Munzvimbo yekushambadzira inogara ichishanduka, mazano matsva akakosha kuti ma brand atore kutarisisa kwevateereri vavo. Imwe nzira yakadaro iyo yakawana yakawanda yekukwevera ndeyekushandiswa kwetaxi padenga re LED advertising displays. Aya mapuratifomu ane simba haawedzere ruzivo rwemhando chete asiwo anosvika vangangove vatengi nenzira yakasarudzika uye ine chekuita. Kubudirira uku kunoenzanisirwa nekucherechedzwa kwazvino kweFirefly nePJX Media's Cash App mushandirapamwe, iyo yakagamuchira Mubairo weSilver pa2024 Out of Home Media Planning Awards. Uku kurumbidza kunoratidza mhedzisiro inosvika kure iyo teksi padenga reLED kushambadzira skrini ine mishandirapamwe yemazuva ano yekushambadzira.
Taxi padenga re LED advertising anoratidzavakashandura nzira iyo mabrands anotaurirana nayo nevatengi. Inowanikwa padenga remataxi, aya madhijitari masikirini akaoma kufuratira, achiaita svikiro rakanakira kushambadzira kwepamusoro. Mavara akajeka uye mifananidzo ine simba inobata pfungwa dzevanofamba netsoka uye vatyairi, ichisiya isingakanganwike. Sezvo nzvimbo dzomumaguta dzinowedzera kutsvikinyidzana, nzira dzokushambadza dzegamuchidzanwa dzinowanzoomera kumira. Nekudaro, mafambiro ematekisi akasanganiswa neanobata ziso hunhu hwema LED anoratidza anovimbisa kuti mhando dzinogona kusvika kune vakasiyana vateereri munzvimbo dzakasiyana.
Kubudirira kweFirefly nePJX Media's Cash App mushandirapamwe chiratidzo chekushanda kweiyi nzira yekushambadzira. Nekushandisa simbataxi padenga re LED inoratidza, mushandirapamwe wakakwanisa kuwana kuoneka kwakakosha mumisika mikuru yemudhorobha. Kusikwa kwemushandirapamwe uyu, zvakasanganiswa nekuiswa kwehungwaru, zvakagonesa Cash App kuti ibatane nevanogona kushandisa nenzira yaisagona kushambadza zvechinyakare. Mubairo weSirivha pa2024 Kunze kweMedia Kuronga Mibairo haina kungoziva hunyanzvi hwemushandirapamwe, asi yakaratidzawo kukosha kuri kukura kweDigital Out of Home (DOOH) kushambadzira mumusanganiswa wekushambadzira.
Imwe yemabhenefiti makuru etekisi padenga re LED kushambadziraiko kugona kwayo kuburitsa chaiyo-nguva zvemukati. Kusiyana nemabhodhi ezvikwangwani, aya madhijitari anogona kuvandudzwa ipapo, achibvumira mabhureki kuti agadzirise mameseji awo zvichienderana nenguva yezuva, nzvimbo, kana zviitiko zvazvino. Uku kuchinjika kunobvumira vashambadziri kuti vabatane nevateereri vavo nenzira yakakodzera uye ine nguva. Semuyenzaniso, panguva yekumhanya-mhanya, mushandirapamwe unogona kutarisa nezvekusimudzira zvinopihwa zvakakosha kana masevhisi anobatsira nyanzvi dzakabatikana, nepo manheru zvichienda kune meseji yakanangana nehupenyu hwehusiku uye varaidzo.
Uyezve, kubatanidza tekinoroji mukatitekisi padenga rekushambadzirainovhura nzira itsva dzekubatana. Nekusimuka kwemafoni ekushandisa uye maQR makodhi, mabhureki anogona kukurudzira vateereri kuita nekukurumidza. Semuyenzaniso, tekisi inoratidza Cash App ad inogona kuita kuti vapfuuri vatarise QR kodhi yekusimudzira yakakosha, zvichiwedzera ruzivo rwemhando uye kutora kwevashandisi. Iyi nhanho yekubatikana haingo wedzera budiriro yemashambadziro ekushambadzira, asi zvakare inosimudzira hukama hwakadzama pakati pemhando nevateereri vavo.
A s iyo nzvimbo yekushambadzira inoramba ichishanduka, kukosha kwetekisi padenga re LED advertising skrinihaigoni kuwedzeredzwa. Firefly nePJX Media's Cash App mushandirapamwe wakacherechedzwa pa2024 Out of Home Media Planning Awards, zvichiratidza kugona kwesvikiro iri kuita shanduko. Sezvo mabhureki achitsvaga nzira nyowani dzekubatanidza vatengi, musanganiswa wekufamba, kuoneka uye kupindirana kunopihwa netekisi padenga re LED skrini pasina mubvunzo ichaita basa rakakosha mukugadzira ramangwana rekushambadzira kwekunze.
budiriro yemushandirapamwe weCash App inoratidza pachena izvozvotaxi padenga re LED advertising displayshazvisi zvekungopfuura, asi chishandiso chine simba mune arsenal yevatengesi vemazuva ano. Sezvatinoenda kumberi, tichafara kuona kuti mabhurendi arikuenderera mberi sei nekusimudzira svikiro iyi kugadzira zviitiko zvisingakanganwike uye zvinoshanda zvekushambadzira.
Nguva yekutumira: Zvita-07-2024
