NEW YORK GUTA-GPO Vallas, inotungamira yeLatin America "kunze kwemba" (OOH) kambani yekushambadzira inozivisa US kuvhurwa kweSOMO, mutsara mutsva webhizinesi wakavakwa nekubatana neAra Labs, yekushanda kwe4,000 skrini mu2,000 yedhijitari mota yepamusoro advertising kuratidza muNYC, iyo inoburitsa pamusoro pe3 bhiriyoni pamwedzi maonero. Makambani aya akapinda mumubatanidzwa wemakore akawanda neAra uye neMetropolitan Taxicab Board of Trade (MTBOT) uye Creative Mobile Media (CMM), chikamu cheCreative Mobile Technologies (CMT). MTBOT ndiyo yakakura yero taxicab mubatanidzwa muNew York City. Kuburikidza nemubatanidzwa uyu, SOMO ichakwanisa kuwana anosvika zviuru zvishanu nemazana mashanu ematekisi kuratidza kushambadza pamusoro, pari zvino inomiririra pamusoro pezvikamu makumi matanhatu neshanu muzana zvemusika zvemataxi epamusoro muguta.
Kuburikidza nekudyidzana kwavo, makambani achabatana kuyera mota yedhijitari yepamusoro ad network kusvika kumusoro US, Latin America neEuropean misika nechinangwa chekusvika zvinodarika zviuru makumi maviri zvepasi rose zvinoratidzira. Pamusoro pekukura saizi yetiweki, makambani ari kushandirapamwe pane inotevera-chizvarwa mota yepamusoro yekuratidzira tekinoroji ine tarisiro yekusimudzira uye yakapfuma chaiyo data data yevashambadziri uye vanodyidzana neguta.
"Matekisi epamusoro ekushambadzira eNYC anogona kunge ari echigadzirwa cheDOOH chakanyanya uye chinowanika muUnited States," akadaro Gabriel Cedrone, CEO weGPO Vallas. "Kuburikidza nekudyidzana kwedu neAra neMTBOT, tinofara kuunza hunyanzvi hwedu pamwe neDNA yedu yekusimba kugadzira SOMO, iyo nyowani nyowani yemotokari yedu yepamusoro network."
Kusiyana nechinyakare OOH advertising anoratidza ane nzvimbo dzakatarwa, mota yeAra yepamusoro yedhijitari mota yepamusoro inoratidzira ndiyo indasitiri bhenji yekirasi nyowani ye "kubuda-kunze-yemusha midhiya" (MOOH) inogonesa vashambadziri 'kusangana nevavariro yavo pavanenge vaine nguva chaiyo yezuva-chikamu uye hyper-yenzvimbo yakananga.
Mota yepamusoro yekushambadzira iratidziro yakaedzwa uye yakaedzwa midhiya fomati inopa yakakura kusvika, frequency, uye kukosha. akawedzera Jamie Lowe, CRO weSOMO "Iye zvino ave nekwanisi yekuisa muGPS, geo-targeting, masimba ane simba, uye kukwanisa kuva nemamiriro ezvinhu munharaunda nemaguta kunobvumira vatengesi kuti vaenderere mberi nekuunza zviitiko zvedhijitari kunyika."
Motokari yepamusoro yeAra yatoshandiswa nemhando dzakadai seWalMart, Starbucks, FanDuel, Chase, uye Louis Vuitton. GPO Vallas ichaita kaviri-pasi pakuedza kwekutengesa kune vatengi veUS muzvikamu zvese pamwe nekuzivisa iyo mota yepamusoro chikuva kune vatengi vayo vevashambadzi vekunze. Makambani nhasi anozivisa kuti kuedza kweGPO Vallas kweUS kutengesa kuchatungamirwa naChief Revenue Officer uye wedhijitari-kunze-kwe-imba indasitiri veteran Jamie Lowe.
Nguva yekutumira: Sep-23-2024
