Guta reNew York–GPO Vallas, kambani inotungamira mukushambadzira yeLatin America "kunze kwemusha" (OOH) yazivisa kuburitswa kweSOMO muUS, kambani itsva yebhizinesi yakavakwa nekubatana neAra Labs, yekushanda kwemascreens 4,000 muzviratidziro zvekushambadzira zvemotokari zvedhijitari 2,000 muNYC, izvo zvinoburitsa mafirimu anodarika mabhiriyoni matatu pamwedzi. Makambani aya akapinda mukubatana kwemakore akawanda neAra pamwe neMetropolitan Taxicab Board of Trade (MTBOT) neCreative Mobile Media (CMM), chikamu cheCreative Mobile Technologies (CMT). MTBOT ndiyo sangano guru reyero rematekisi muNew York City. Kuburikidza nekubatana uku, SOMO ichave ne mukana wekuwana matekisi anosvika 5,500 ekuratidza kushambadzira pamusoro, parizvino ichimiririra chikamu chemusika chinodarika 65% chehuwandu hwematekisi muguta.
Kuburikidza nekubatana kwavo, makambani aya achawedzera pamwe chete network yekushambadzira mota dzedhijitari kuenda kumisika yepamusoro yeUS, Latin America neEurope nechinangwa chekusvika pakuratidzira zvinhu zvinopfuura 20,000 pasi rose. Pamusoro pekuwedzera kukura kwenetwork iyi, makambani aya ari kushanda pamwe chete pakugadzira tekinoroji yekuratidzira mota dzechizvarwa chinotevera vachitarisa pakuchengetedza nharaunda uye data rakawanda renguva chaiyo kune vashambadziri nevanoshanda navo muguta.
"Zviratidzo zveNYC zvematekisi zvinogona kunge zviri chigadzirwa cheDOOH chinonyanya kuzivikanwa uye chakapararira muUnited States," akadaro Gabriel Cedrone, CEO weGPO Vallas. "Kuburikidza nekubatana kwedu neAra neMTBOT, tinofara kuunza hunyanzvi hwedu pamwe chete neDNA yedu yekuchengetedza zvinhu kuti tigadzire SOMO, iyo brand itsva ye network yedu yepamusoro yemotokari."
Kusiyana nezviratidziro zveOOH zvechinyakare zvine nzvimbo dzakatarwa, zviratidziro zveAra zvemotokari dzedhijitari ndizvo zvinoyerwa muindasitiri yekirasi itsva ye "kutama kwenhau dzinobuda kunze kwemusha" (MOOH) dzinopa vashambadziri simba rekusangana nevateereri vavo vavanoda pavanenge vari nekutarisa-tarisa kwezuva nezuva uye zvakanyanya.
"Zviratidzo zvekushambadzira pamusoro pemotokari imhando yenhau yakaedzwa uye yakaedzwa iyo inopa kusvika, kuwanda, uye kukosha kukuru." Jamie Lowe, CRO weSOMO akawedzera. "Iye zvino kugona kuisa GPS, geo-targeting, dynamic ability, uye kugona kuve akakodzera mamiriro ezvinhu munharaunda nemaguta zvinobvumira vatengesi kuunza ruzivo rwedhijitari munyika chaiyo."
Nzvimbo yepamusoro yemotokari yaAra yatove kushandiswa nemakambani akadai seWalMart, Starbucks, FanDuel, Chase, naLouis Vuitton. GPO Vallas ichawedzera mabasa ekutengesa kuvatengi vemuUS muzvikamu zvese pamwe nekuisa puratifomu yepamusoro yemotokari kuvatengi vayo vepasi rose. Makambani aya nhasi azivisa kuti mabasa ekutengesa eGPO Vallas muUS achatungamirwa naChief Revenue Officer uye nyanzvi yezvemabhizinesi edhijitari Jamie Lowe.
Nguva yekutumira: Gunyana-23-2024
