Mukuratidzira kunoshamisa kwekubatana nekutsigirana, chiedza chinopenya cheTimes Square chakawana chinangwa chitsva munguva pfupi yapfuura. Husiku hwapfuura, timu yeSalomon Partners Global Media, pamwe chete neOutdoor Advertising Association of America (OAAA), yakaita mabiko ecocktail panguva yechiitiko cheNYC Outdoor. Chiitiko ichi chakagamuchira vatungamiriri veindasitiri kuti vaone chirongwa chine simba che "Roadblock Cancer", kutora bhodhibhodhi reTimes Square rakagadzirirwa kusimudzira ruzivo nekubhadhara mari yeMemorial Sloan Kettering Cancer Center.
Mushandirapamwe weRoadblock Cancer unoshandura mabhodhi e LED anozivikanwa eTimes Square kuita kanivhasi yetariro nekusimba. Zvichizivikanwa nekukwanisa kwavo kubata pfungwa dzemamiriyoni, zviratidziro izvi zvikuru zvedhijitari zvinoratidza mashoko ane simba nemifananidzo inoratidza kukosha kwekutsigira tsvakiridzo nekurapwa kwegomarara. Chiitiko ichi chinopfuura kungonakidzwa nekuona chete; ikurudziro yekuita chimwe chinhu, ichikurudzira veruzhinji kuti vatore chikamu muzviitiko zve "Cycle for Survival" zviri kuitika munyika yese.
"Cycle for Survival" iboka rekuunganidza mari yekufambisa mabhasikoro emukati meimba rinobatsira zvakananga Memorial Sloan Kettering Cancer Center. Mari inowanikwa kuburikidza nezviitiko izvi yakakosha mukusimudzira tsvakurudzo nesarudzo dzekurapa kenza dzisingawanzoitiki, idzo dzinowanzo wanikwa hanya shoma uye mari shoma kupfuura mhando dzakajairika. Nekushandisa mukana wekuona Times Square zvakanyanya, chiitiko ichi chinangwa chekusvika kune vateereri vakawanda uye kuvakurudzira kuti vabatane mukurwisa kenza.
Kuwedzera kune mabhodhi e LED eTimes Square, ma LED anoonekwa padenga rematekisi muguta rese anoitawo basa rakakosha mukuwedzera meseji iyi. Mashambadziro aya anoonekwa nevafambi vakawanda nevashanyi, zvichiwedzera kusvika kwemushandirapamwe uyu. Kubatanidzwa kwemapuratifomu ekushambadzira asingachinji uye anochinja-chinja kunoita kuti pave nenzira yakakwana yekusimudzira ruzivo, zvichiita kuti meseji yetariro nerutsigiro rwekutsvaga gomarara zvinzwike mumigwagwa ine vanhu vakawanda yeNew York City.
Chiitiko ichi chaive chinopfuura kupemberera, chaive gungano revatungamiriri veindasitiri vane shungu dzekushandisa mapuratifomu avo kuti vabatsire vanhu. Mutambo wezvinwiwa wakapa mukana wekubatana nekushandira pamwe, uye vakapinda vakagovana mazano ekuti vangashandisa sei kushambadzira kwekunze kuti vasimudzire rubatsiro. Kubatana pakati penharaunda yekushambadzira nezvirongwa zvehutano zvakaita seCircle of Survival kunoratidza simba rekuita pamwe chete mukugadzirisa nyaya dzakakosha.
Mwenje inopenya yeTimes Square haingoratidziri kungofara kwehupenyu hwemuguta chete; inomiririra kubatana mukurwisa kenza. Chirongwa cheRoadblock Cancer chiyeuchidzo chekuti kunyangwe hondo yekurwisa kenza isingawanzoitiki ichigona kuoma, haisi isingakundike. Nerutsigiro rwenharaunda, nzira dzekushambadzira itsva, uye kuzvipira kwemasangano akaita seMemorial Sloan Kettering, pane tariro yekuti hupenyu hushoma huchakanganiswa nechirwere ichi mune ramangwana.
Kushanda pamwe chete pakati pechikwata chenhau chepasi rose cheSalomon Partners, OAAA, naMemorial Sloan Kettering kuburikidza neRoadblock Cancer campaign kunoratidza simba rekushandura rekushambadzira. Nekushandisa mapuratifomu anobatanidza akadai seTimes Square LED billboards uye ma taxi roof displays, havasi kungosimudzira ruzivo chete, asiwo kukurudzira chiito mukurwisa gomarara. Sezvatinotarisira ramangwana, zvirongwa zvakaita seizvi zvinotiyeuchidza kuti pamwe chete, tinogona kuvhenekera nzira inoenda kunyika iyo gomarara risisiri muvengi anotyisa.
Nguva yekutumira: Gumiguru-18-2024
