Mukuratidzira kunoshamisa kwekubatana nerutsigiro, marambi anopenya eTimes Square nguva pfupi yadarika akawana chinangwa chitsva. Nezuro manheru, Salomon Partners Global Media timu, yakabatana neOkunze Advertising Association of America (OAAA), yakabata mabiko ekubira panguva yechiitiko cheNYC Outdoor. Chiitiko ichi chakagamuchira vatungamiriri veindasitiri kuti vaone chirongwa che "Roadblock Cancer" chirongwa, chepamusoro-soro chekutora bhodhi reTimes Square rakazvipira kusimudzira ruzivo uye mari yehupenyu hweChirangaridzo Sloan Kettering Cancer Center.
Mushandirapamwe weRoadblock Cancer unoshandura Times Square's iconic LED mabhodhi kuita canvasi yetariro uye kusimba. Vanozivikanwa nekugona kwavo kubata kutarisisa kwemamirioni, aya makuru edhijitari anoratidza mameseji ane simba uye zviono zvinoratidzira kukosha kwekutsigira kutsvagisa nekurapa cancer. Chiitiko chacho chinopfuura kungoona mabiko; kurudziro yekuita, kukurudzira veruzhinji kuti vatore chikamu muzviitiko zve “Cycle for Survival” zviri kuitika munyika yose.
"Cycle for Survival" inoteedzana yakasarudzika yemukati bhasikoro fundraisers iyo inobatsira zvakananga Memorial Sloan Kettering Cancer Center. Mari yakasimudzwa kuburikidza nezviitiko izvi yakakosha kufambisira mberi tsvakiridzo uye nzira dzekurapa dzegomarara risingawanzo, iro rinowanzo gamuchira kushomeka uye mari kupfuura mamwe marudzi akajairika. Nekusimudzira kuoneka kwepamusoro kweTimes Square, chiitiko ichi chine chinangwa chekusvika kune vakawanda uye kuvakurudzira kuti vabatane mukurwisa cancer.
Pamusoro peiyo Times Square LED mabhodhi, ma LED anoratidza pamatenga ematekisi muguta rese anoita basa rakakosha mukukudza meseji. Aya mashambadziro enhare anoonekwa nevazhinji vafambi nevashanyi, vachiwedzera kuwedzera kusvika kwemushandirapamwe. Iko kusanganiswa kwemapuratifomu ekushambadzira akasimba uye ane simba anogadzira nzira yakazara yekusimudzira ruzivo, kuve nechokwadi chekuti meseji yetariro nerutsigiro rwekutsvagisa cancer inonzwika mumigwagwa ine ruzha yeNew York City.
Chiitiko ichi chaive chinopfuura mhemberero, kwaive kuungana kwevatungamiriri veindasitiri vane shungu dzekushandisa mapuratifomu avo kune zvakanaka munharaunda. Mabiko eCoctail akapa mukana wekubatanidza nekubatana, uye vaiuya vakagovana mazano ekuti vangawedzera sei kushambadza kwekunze kusimudzira philanthropy. Kubatana pakati penharaunda yekushambadzira uye zvirongwa zvehutano zvakaita seCircle of Survival inomiririra simba rekuita pamwe chete mukugadzirisa nyaya dzakakomba.
Mwenje inopenya yeTimes Square inoita zvakawanda kupfuura kungomiririra kupfakanyika kwehupenyu hwemuguta; vanomiririra kubatana kwakabatana mukurwisa kenza. Chirongwa cheRoadblock Cancer chiyeuchidzo chekuti kunyangwe kurwisa kenza isingawanzo kunetsa, hakukundike. Nerutsigiro rwenharaunda, nzira itsva dzekushambadzira, uye kuzvipira kwemasangano akaita seChirangaridzo Sloan Kettering, kune tarisiro yekuti hupenyu hushoma huchabatwa nechirwere ichi mune ramangwana.
Kudyidzana pakati peboka renhau repasi rose reSalomon Partners, OAAA, neChirangaridzo Sloan Kettering kuburikidza neRoadblock Cancer campaign inosimbisa simba rekushandura rekushambadzira. Nekusimudzira mapuratifomu ekuita senge Times Square LED mabhodhi uye tekisi padenga rezviratidziro, ivo havasi kungosimudza ruzivo chete, asiwo kukurudzira chiito mukurwisa cancer. Sezvatinotarisa kune ramangwana, zvirongwa zvakaita seizvi zvinotiyeuchidza kuti pamwe chete, tinogona kuvhenekera nzira inoenda kunyika umo gomarara risisiri muvengi anotyisa.
Nguva yekutumira: Oct-18-2024
