1. High coverage:Nehuwandu hukuru hwevashandi vanotora-kunze uye nzira dzisiri dzenguva, ivo vanowanzo famba nemumatunhu makuru ezvokutengeserana, nzvimbo dzekugara, zviteshi uye dzimwe nzvimbo dzakazara vanhu, vane mikana yekushambadzira yekushambadzira.
2.Direct Vateereri:Vanhu vanosangana nevashandi vekutora mazuva ese, kana vanhu vari mumotokari, vanowanzosangana neshoko rekushambadzira.
3.Kufamba kwepamusoro:vashandi vekutora vanofamba zvakanyanya, vasingaenderane nezvirambidzo zvenzvimbo, uye vanogona kusvika kumakona ese eguta, neyakasiyana siyana yekushambadzira, nguva isina muganho yekuparadzira uye nzira, uye kuendesa ruzivo chero nguva uye chero kupi.
4.New media:Hunhu hwakasiyana hwe "kutevera kuyerera kwevanhu" kweboka rekutora rinogonesa kushambadza kweLED kwebhokisi rekutora kukwezva kutarisa kwemusika wese uye ine kukosha kwepamusoro kwekutaurirana uye pesvedzero.